Reaching Your Audience
For signed and famous independent artists, the release of new music is like tossing a pebble into a pond. The ripples spread out, and people take notice. Their music reaches the ears of their existing fans and, with the backing of their record labels, it's highly likely to be picked up by digital streaming platforms (DSPs), PR agents, and new audiences.
But for independent and emerging artists, this scenario might seem like a far-off dream. They don't have the luxury of a large fan base or the backing of a big label. Therefore, for these artists, each new release is a shot in the dark, an echo in a void. To fill this void and make sure their music reaches the ears it's meant for, they need to market their releases continually.
Laying the Cornerstones of Your Career
A career in music, much like any substantial structure, needs a robust foundation. Each component of your marketing strategy forms a cornerstone of this foundation. Consistent marketing efforts help establish your musical identity, making your work more recognizable in a crowded industry. Engaging in activities like social media trending campaigns enhances your online presence, attracts potential listeners, and keeps you connected with your existing fan base.